For over 7 decades Olson Curling has been servicing customers across Canada and around the world, returning their loyalty with continued innovation. Like Olson, we at onetwosix refuse to settle for the status quo and believe there is value in shifting the existing into something better, and that something is PYRO.
Looking to heighten the game of their customers, Olson approached us to design a new head for their upcoming line of curling brooms. Our goal was to improve the performance of athletes while also enhancing their experience with the product, creating a positive relationship with their equipment.
Through research, hands-on testing and competition analyses we worked to understand all aspects of the product and identify opportunities for innovation. Through CAD modelling and 3D printing we were able to rapidly design and user-test physical prototypes, incorporating feedback to develop a final design direction.
Our work culminated in the PYRO broom, equipment that combines lightweight and high-performing design with the ability to customize for the casual or professional curler.
PYRO is the first broom head to incorporate carbon fibre through the use of a unique interchangeable insert. This lightweight insert provides better rigidity to resist torsion and improve the performance of competition level athletes while being easily exchanged for a variety of coloured plastic options for the casual curler. This customizability is accomplished using an updated version of Olson's screw closure, a system that had already proved to be a secure and effective way of quickly swapping out broom pads.
The PYRO line of curling brooms proves that even after 7 decades of experience there is room for exploration and improvement, meaning you can trust Olson Curling to be your source for top quality curling products for years to come.