Developing a brand as whimsical as its writing style
The Write Cheese
The Write Cheese
At The Write Cheese they are more than copywriters, they are storytellers wielding the power of language to communicate on behalf of their clients. Need website content, blogging, social media, business docs, copywriting, research, or fiction? The Write Cheese can do it all, and do it in an enjoyable and memorable style. All told they are deft in their writing, and when we were approached to develop their branding we wanted to be equally effective in telling their story through a visual identity.
Approach
The Write Cheese has an abundance of character and it seeps into every sentence they craft. This quality makes them fun, approachable, and it sets them apart from the competition; it is a quality we wanted to shine through in their branding. The unique name, writing style, and feel of The Write Cheese were taken into consideration when developing guidelines to create a modern and uniquely "cheesy" aesthetic that would emphasize their expertise and not overpower their writing.
Process
We went through various revisions in order to nail the balance between the serious and the whimsical, The Write Cheese identity needed a professional yet malleable feel and a palette of colours that emphasize the flourishes that make them unique.
